Redesign for the iconic Dutch Brand of Douwe Egberts with Design Bridge design team. Bringing back the old heritage of the brand in a modern way. Bringing in an artist to hand craft the new logo to bring in the warmth of the brand, away from any digital feel.
My role: Print production advice, working with repro houses and printers. Print tests and fine tuning in collaboration with the JDE design to print team.
Unique features/challenges: to make sure the hand crafted feeling was optimally maintained, we did a lot of fine tuning and testing of colors, gradients for al the variants to ensure the quality of all their variants of the printed pack.
© Photography Design Bridge