Even Better

A special and uniquely designed and produced New Years gift from the Amsterdam agency Now Even Better to its existing clients and relations. Illustrated typography and design from one of the agency partners Bart Nagel.

My role: Print production, advice on use of production techniques and materials and sourcing suppliers. Testing and press attendance. Overall quality assurance.

Unique features/challenges: Special printing technique used to transfer a ‘clean’ print of the typographic design on to the bottle. Close collaboration with the printer to create a silver print on the label of the box and finding a way to print the beautiful typographic illustration on to the thin paper foil around the bottle, all realized in the best possible digital print execution.