Each year Diageo works with a uniquely talented upcoming or established artist to help inspire and create the gift packaging. You see how the paper artists here create beautiful pieces, that are later filmed and photographed to inspire and feed the creative agency that designs the packaging. This one was created by Design Bridge, which has a great history in designing the JW gift packaging.
My role: Print production advice, working with repro houses and printers already established by Diageo.
Unique features/challenges: Many kinds of finishes and effects needed to be tested and guided to come to the most bold and convincing result that reflects the unique artists creation and of course the brand.
© Photography Design Bridge