powerful concepts | beautifully realized
Design for a new and innovative drink of JDE in collaboration with Design Bridge design creative team. Developing and testing as well the structural design as the graphic design on the shrink sleeved bottle.
My role: Print production advice, working with repro houses and printers. Print tests and fine tuning in collaboration with the JDE design to print team. Overseeing several rounds of mockup creation for fine tuning and testing as well digital as in rotogravure.
Unique features/challenges: Getting the most out of a shrink sleeve bottle in rotogravure. Working with metallic inks, underpin of white to play with transparency. Fine tuning colors in relation to the organic look & feel of the bottle.
© Photography Design Bridge