powerful concepts | beautifully realized
A Catalogue for the sales team from Barry Callebaut designed on basis of the new Barry Callebaut concept developed by Design Bridge. All the paper used has actual fibers from the cocoa shell form the the cocoa beans from Barry Callebaut. A paper made by the paper mill of James Cropper in Scotland.
My role: Print production, advice on use of paper and finishes and sourcing suppliers. Testing print and execution of different elements . Overall quality assurance.
Unique features/challenges: To print clearly on a strong and rigid craft paper is a challenge. To find the balance between a good image and making use of the natural character of the paper/carton. The white was screen printed to make sure we had a bright white with some body to it and reads well.